Poster competition – Kultur- und Kreativwirtschaft Munich

We run this poster competition which aim was to make public as well as sponsors aware of the importance of creative professionals in shaping the city, locally and internationally.
We felt that the official Munich symbol – the „Münchner Kindl“ – ripped of his usual clothing, would be a strong eye-catching icon and immediately transport awareness to the consequences of not involving creatives in visually „dressing“ Munich.
The headline plays with the double meaning of the verb „anziehen“ which in german means „to attract“ as well as „to dress“.

Conception in collaboration with: Ramon Glauner
HL: Ramon Glauner